Home → Email Signup Forms: Placement, Fields & Conversion Basics
Independent email marketing guide
Email Signup Forms: Placement, Fields & Conversion Basics
A signup form has two jobs: explain why joining is worthwhile and collect the minimum information needed to start.
Keep the promise visible
State what subscribers get and, when useful, how often you expect to email them.
Ask for fewer fields
Collect attributes only when they improve the experience or enable a workflow you actually plan to use.
Connect the form correctly
Moosend documents options for publishing subscription forms to connected sites and embedding them on external sites.
Want to evaluate Moosend for yourself?
Moosend's current documentation describes a 30-day free trial. Use the trial to build a real campaign and automation before deciding.
Try Moosend FreeAffiliate disclosure: we may earn a commission if you later become a paying customer through this link, at no extra cost to you.