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Independent email marketing guide
Email A/B Testing: What to Test and How to Learn
A/B testing is useful when it answers a real question and changes a future decision.
Test one meaningful variable
Subject line, offer framing or call-to-action treatment can be reasonable candidates. Avoid changing everything at once.
Document what you learned
The point is not merely to declare a winner but to build a better model of what your audience responds to.
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