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Independent email marketing guide
Email Analytics: Metrics That Support Better Decisions
Metrics matter when they help you make a decision about content, audience, timing or the customer journey.
Delivery and list health
Monitor sends, bounces, unsubscribes and complaint-related signals where available.
Engagement
Clicks and other engagement indicators can help identify which content produces action, while privacy changes can affect how some metrics should be interpreted.
Business outcome
Connect email activity to meaningful downstream outcomes whenever your data and consent model allow it.
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