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Independent email marketing guide
Abandoned Cart Emails: Timing, Content & Automation
Cart emails work best as a service to an interrupted shopper, not as an excuse for endless reminders.
Use a reliable event
Your store must be able to identify cart activity and whether a purchase later occurred.
Set a stop condition
Once the order is completed, the cart workflow should stop. That basic rule prevents an obviously bad customer experience.
Write for the decision
Remind shoppers what they considered, address genuine friction and make the return path clear.
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