Home → Welcome Email Automation: Build a Useful First Sequence
Independent email marketing guide
Welcome Email Automation: Build a Useful First Sequence
A welcome sequence arrives at the moment a subscriber is most likely to remember why they joined.
Email 1: fulfill the promise
Confirm the signup and deliver the resource, access or information that motivated the subscription.
Email 2: orient the subscriber
Explain what you send, how often, and which resources are most useful.
Email 3: introduce a relevant next step
Recommend a product, service or deeper resource only when it follows naturally from the reason they subscribed.
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