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Independent email marketing guide
Drip Campaigns: How to Design Email Sequences
A drip campaign is a scheduled or triggered sequence of messages designed to move a subscriber through a useful progression.
Define the destination
Decide what the reader should understand or do by the end of the sequence.
Give each message one job
A sequence becomes easier to read and measure when each email advances one clear idea or action.
Stop when the objective changes
If a subscriber converts or enters another lifecycle stage, move them into the workflow that matches their new context.
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